Smart Toilets Arrive in U.S.

Like iPhones, app-packed commodes are objects of desire in Mr. Fujimori's Japan. The lids lift automatically. The seats heat up. Built-in bidets make cleanup a breeze. Some of them even sync with users' smartphones via Bluetooth so that they can program their preferences and play their favorite music through speakers built into the bowl.

Three-quarters of Japanese homes contain such toilets, most of them made by one of two companies: Toto Ltd. , Japan's largest maker of so-called sanitary ware, or Lixil Corp. , where Mr. Fujimori is the chief executive.

Now Mr. Fujimori is leading a push to bring them to the great unwashed. In May, Lixil plans to add toilets with "integrated bidets" to the lineup of American Standard Brands, which Lixil acquired last year for $542 million, including debt.

While bidets have often served as a byword for Old World debauchery in the U.S., Mr. Fujimori said Americans would welcome bidet-equipped toilets into their homes once they see them sold under a familiar name. Few people realized they needed smartphones until Apple's iPhone came along. So it will be in the U.S. with American Standard's new toilets, Mr. Fujimori said.

"Industry presents iPhone—industry presents shower toilet," Mr. Fujimori said in an interview at Lixil's headquarters in Tokyo. "We can create the same type of pattern."

Toto and Kohler, a U.S. manufacturer of bathroom fittings, have been selling toilets with bidet functions in the U.S. for several years. Beyond a niche market of Hollywood celebrities and early adopters, however, they feature more prominently in American bathroom humor than American bathrooms. The price, which can range up to more than $5,000 for high-end models—more than 10 times the price of some conventional toilets—is only one reason.

In a 2011 appearance on "The Oprah Winfrey Show," the actress Whoopi Goldberg called her Toto Washlet "the greatest invention on the face of the earth." Homer Simpson, on the other hand, merely looked bemused when, during a 1999 episode of "The Simpsons" that was set in Japan, a hotel toilet announced: "Welcome. I am honored to accept your waste."

Toto, which pioneered bidet-style toilets in Japan in 1980 with its Washlet line, entered the U.S. market in 1993.... Please read the whole story at WSJ.

Photo :A Toto Washlet alongside Meiji-era toilets in Toto's company museum. Toto entered the U.S. market in 1993. Eric Pfanner/The Wall Street Journal

A Yankee Inventor Takes On Beijing Smog

On days when Beijing’s heavy air pollution is especially pungent, you can smell and taste the acridity—whether you’re outside on the street or inside most buildings. Air pollution doesn’t stay outdoors but seeps inside through open doors and window sealings. On most days, levels of dangerous pollutants, such as PM 2.5, are somewhat lower outside than inside, but not much lower.

This unhappy fact has fueled a growing market for pricey indoor air filters in China, made by such companies as Chicago’s BlueAir and Switzerland’s IQAir. A basic model will set you back at least $800. And ideally, you should have one for each room in your home, school, restaurant, or office. In other words, these filters don’t come cheap.

But what if there’s a simple but less costly way to achieve roughly the same effect? Now there might be.

During the Beijing “Airpocalypse” of January 2013, Thomas Talhelm, a Fulbright scholar spending a year in China, began to research how air filters worked. Soon Talhelm realized that the essential components—a HEPA filter, a fan, and a velcro strap to hold them together—could be purchased on Taobao, China’s leading e-commerce site, for less than $35. So he rigged up his own air filter and invested in a scientific particle monitor to see how well it worked. (The DC1100 Pro Air Quality Monitor, which measures levels of PM 0.5 and PM 2.5, was more of a splurge, at $260.)

Using a HEPA filter strapped to a simple flat-surfaced fan, he found that the device reduced indoor levels of PM 0.5 by 84 percent and indoor levels of PM 2.5 by 92 percent. When he tested a more powerful rotating fan, the results were even better. His DIY device lowered indoor levels of PM 0.5 by 97 percent, and indoor levels of PM 2.5 by 96 percent. (The expensive premade air purifiers he tested had similar results.)

Read more at Bloomberg Businessweek.

International Magazines Riding China's Ad Wave

Sim Chi Yin for The New York Times

BEIJING — Zena Hao, a 24-year-old publicist, avid follower of fashion trends and proud owner of four Prada handbags, has a new passion: fashion magazines. She carries home hefty copies of Vogue and Harper’s Bazaar and studies the pictures for inspiration.

“Before university, I didn’t read them that much because the photographs weren’t that good,” Ms. Hao said. “But now in the last three to four years, they’ve gotten so much better.”

Ms. Hao’s enthusiasm for fashion magazines thick with advertisements for Louis Vuitton handbags and Chanel lipsticks are a welcome source of revenue for magazine publishers based in New York. While fashion labels are spending more on magazine advertising in the United States, they’re pouring even more money into magazines across mainland China.

Publishers willing to contend with censorship, relationships with local business partners and low-level corruption common in many Chinese businesses are being rewarded so far.

Late last year, Cosmopolitan editors in China started splitting its monthly issue into two magazines because it was too thick to print. Elle now publishes twice a month because issues had grown to 700 pages. Vogue added four more issues each year to keep up with advertising demand. Hearst is even designing plastic and cloth bags for women to easily carry these heavy magazines home.

“We never take anything for granted. But so far this year, we look like we’re having a pretty good year of growth,” said Duncan Edwards, president and chief executive of Hearst Magazines International, which has agreements to have 22 magazines, including Elle and Harper’s Bazaar, published here. “There is an enormous hunger for information about luxury, and there aren’t many other places you can get that information than in fashion magazines.”

Many Chinese women will spend far more of their income than their Western counterparts on these magazines and the products featured inside them. According to a 2011 study conducted by Bain & Company, mainland China ranked sixth in the world for spending on luxury goods ranked by country. In 2010, it was a $17.7 billion market. Louis Vuitton, Chanel and Gucci remain the most desired luxury brands.

In recent years, Chinese people have been buying up luxury goods around the world.

 

For example, both Vogue and Cosmopolitan cost about $3.15, which is significant when the average monthly individual income in Beijing is about $733. Mr. Edwards added that it was fairly common to find Chinese women who earn $15,000 a year spending $2,000 on one luxury item.

“We’re going through this wonderful period where huge numbers of women are coming out of poverty into the middle class and beyond,” Mr. Edwards said. “Many of these women are choosing to spend on luxury goods.”

Lena Yang, general manager of Hearst Magazines China, who oversees nine publications including Elle and Marie Claire, says that the typical reader of Hearst Magazines in China is a 29.5-year-old woman who is more likely to be single than married. She has an average income of about $1,431 a month and spends $938 a season on luxury watches, $982 on handbags and shoes and $1,066 on clothes.

Ms. Yang says these women often live at home and turn to their parents and grandparents to pay for them. The study also showed that many readers in their 20s saved little.

Read more at The New York Times.

Rising Sun-Japan and the Art of Survival

Three years ago this March, a 9-­magnitude earthquake, the strongest ever known to hit Japan, created a tsunami that killed more than 15,000 people outright, displaced hundreds of thousands more and removed entire villages from the map. By triggering the failure of the Fukushima nuclear plant, it also left the landscape contaminated and led to Japan’s curtailing of its nuclear-power system.

I was living in Beijing when the quake hit, and I saw Chinese coverage shift from its normal churlish outlook on Japan to growing respect for the stoic discipline with which its people bore hardship. One photo ran on TV and front pages across China. It was an aerial shot of the Japanese, very young to very old, forming a long, snaking but always orderly line for disaster supplies. The amazed Chinese reaction was: Imagine a society in which people would patiently wait their turn for hours rather than rushing pell-mell to the front.

David Pilling, who from 2002 through 2008 was The Financial Times’s bureau chief in Tokyo, also learned of the earthquake in Beijing, his new post. He quickly returned to Japan to report on the disaster and its consequences. He conceived of this book, whose ambition, he says, is “to create a portrait of a stubbornly resistant nation with a history of overcoming successive waves of adversity.”

As anyone familiar with Japan knows, tenacity is highly celebrated as an individual and a collective trait. Words like ganbaru (“to endure”), ganbatte (“keep going”) and gaman (“plucky resolve”) pop up ­routinely in conversation. In Japan’s accounts of its own history, setbacks and the resulting brave rebounds play a central narrative role (much as the constant ­movement westward does in America’s understanding of its past). This is also the way Pilling structures his story, with opening and closing sections about destruction and recovery in the devastated Tohoku region. Between them come extended ­discussions about Japan’s long record of dealing with adversity, and the recent politics and economics of what is often — and, as Pilling shows, misleadingly — referred to as Japan’s “lost decades” following its 1980s boom.

The book author David Pilling

The ground-zero disaster reporting will command the attention of any reader. ­Pilling vividly recreates the waves of ­different sorts of destruction. First the earthquake itself, which “went on for a time-stopping six minutes.” Then the tsunami, which was not the single cresting “Great Wave” famous from Hokusai prints but a rise in sea level of as much as 130 feet in some ­areas. Pilling describes a multistory gymnasium where towns­people were waiting out the tsunami. Water filled the building, and more than 60 people were trapped and drowned. Pilling arrived in Tohoku in time to witness the next stage, in which survivors walked across a flattened landscape searching for any sign of the people, belongings, entire neighborhoods that had disappeared. For me, these scenes powerfully recall John Hersey’s “Hiroshima” — and although the causes were obviously different, in each case the longest-lasting source of damage came from radiation.

At the end of the book, Pilling returns to Tohoku and, of course, finds people defying hardship and persevering. They include a photographer friend who ­daringly makes repeated trips into the “exclusion zone” around the failed nuclear plant, to document what has happened there.

Please read the while book review by James Fallows at Tmagazine. 

Bending Adversity: Japan and the Art of Survival ,by David Pilling

 Penguin Press HC, (March 13, 2014),$20.15