Saturday, February 22, 2014

Ladies From Shanghai

Spanning fifty years and two continents, The Valley of Amazement is a tale of three women, connected by personal rebellion, betrayal, and a mysterious painting called "The Valley of Amazement."  As with all of Tan's novels, we are swept into the pivotal moments of Shanghai's history and the emotional turmoil of mothers and daughters, heritage and individuality, race and culture, ​and the damaging residue of secrets that lead to misunderstanding upon misunderstanding, from one generation to the next.  Lulu, Violet, and Flora, each of a different racial mix and status, must question what is fated from birth, where they belong, and what they can still change.

 The story opens in 1905, in a first-class courtesan house in Shanghai, Hidden Jade Path, run by Lulu Minturn, an American woman with Yankee ingenuity and an unknown past. Her daughter, Violet, is unaware of the identity of her father, until she is left behind in Shanghai during the exodus of Americans when the Qing Dynasty falls. Sold into a courtesan house of low repute, fourteen-year-old Violet is groomed as the "virgin courtesan," a fate she resists, until she meets an older courtesan, Magic Gourd, who counsels her on the stupidity of clinging to American pride. She teaches her errant student how to be a popular courtesan who flourishes with business cunning and a practical assortment of tricks of the trade.  In the world of flowers, Violet matches illusions to each man's romantic sense of himself, while avoiding the greatest peril a courtesan faces: believing that the illusion of love she has created is real.


Amy Tan by Rick Smolan
For the next two decades, Violet takes us on a careening journey steered by self-will, reckless desires, and clear-eyed resolve. That pursuit takes us into the boudoirs of courtesan houses and the homes of Western sojourners and opportunists, who have made the International Settlement in Shanghai their fiefdom during the boom years of foreign trade.  An older, more resigned Violet leaves Shanghai to become a poet’s wife in a murky hamlet that lies in the shadows of five impassable ​mountains.  Across an ocean, in San Francisco, Lulu reflects on impetuous decisions that led to tragedy.  She recalls her lonely girlhood, the shocking behavior of her father, and the moment she first saw the painting of "The Valley of Amazement"--as well as its beguiling painter​.  A long-awaited letter, passed from hand to hand, finally reaches Lulu and she goes to the bucolic Hudson River Valley, the inspiration for the painting, and also where lies and truth can finally be unearthed.

   Ultimately, this is a story of the many hard facets of love that underlie fragile hope and the near impossibility of forgiveness--territory that Tan hones with characteristic humor, insight, and poignant truth. Read more at Amy Tan's website.

Friday, February 21, 2014

China in My Mind -Why I Write River of Dust?

Virginia Pye
When I tell people that
I have recently published a novel set in China, one of the first questions they ask is whether I’ve been there. My response seems to be a letdown. The expectant look on their faces shifts as they wonder why I chose to write about a place I’ve never visited. Sometimes I sense incredulity. What makes me think I can write about China?

My grandfather, Watts O. Pye, was one of the early missionaries to return to China after the Boxer Rebellion of 1900. In Shanxi Province, he oversaw the building of a hospital, schools, a library and roads that brought famine relief. The Reverend Pye died young, but my father, Lucian W. Pye, remained in Shanxi with my grandmother, living in the mission compound under Japanese occupation. He finally left China for college, returned with the Marines at the end of World War II, and went on to become a renowned Sinologist and the author of over 20 books on Asia, and China in particular.

 
My grandfather and father’s accomplishments, though, don’t make me an expert by inheritance. And yet, I’ve always a felt strong tie to China. I grew up in a house crowded with Chinese paintings, ceramics and furniture. My best childhood friend and I invented rituals with a tiny white Ming cup that we thought possessed special powers. I spent countless hours lying on a deep blue Oriental carpet covered with cherry blossoms, staring up into a painted scroll along whose ribbons of clouds I imagined traveling into the distant, shrouded mountains.

When the time came for my parents to move to a retirement home, I sat on that same rug and went through boxes of onionskin pages with faded blue type on which my grandfather had recorded his impressions of the eerie beauty of Shanxi. His journals captured my imagination in the same way the Chinese objects had when I was a girl, but now there was the specificity and poetry of a Victorian-era gentleman’s language to further embellish my sense of that distant land. Although I had always felt pride about my grandfather’s humanitarian work in China, I was ashamed of his religious zealotry and colonial perspective. Now, the arabesques of his prose conveyed his love of those rugged plains and rolling foothills covered with loess, a yellow dust that blew in from the Gobi Desert, as well as his respect for the Chinese people — thus deepening my grasp of his contradictory position there.

Book written by Pye
But impressions from childhood confirmed years later as an adult still don’t make me an expert. My father, on the other hand, was a recognized one. His colleagues at M.I.T. and at the John K. Fairbank Center at Harvard were called “China watchers.” For decades, in fact, that’s all they could do since China was closed to American visitors.

When he did finally visit in 1972, he brought back trinkets and clothing — cheap red and gold Mao buttons, quilted jackets in workman’s blue, olive green caps and the most ubiquitous souvenir of the time, Mao’s Little Red Book. My father spread his loot in our living room amid the Chinese antiques, stark reminders of Communism’s rejection of the delicate, evocative artistry of the past. I sensed from him that these strange new items now served as reminders that China, while suddenly open to Westerners, remained beyond the grasp of our understanding. Being permitted finally to see it firsthand had not brought outsiders closer to true understanding.

My first writing mentor, Annie Dillard, once told our college class that if you ever have the choice between visiting a far-flung place or reading a book about it, choose the book. She had just returned from a trip to Alaska and said that the only thing she hadn’t known about already from her reading was the sunflowers. Apparently, in midsummer, as they work to follow the sun circling tightly overhead, their stalks twist until their bright, oversize heads break right off their slender necks. She offered a quirky, maniacal smile and said that a book containing that tidbit would be worth reading.

This is how I feel about the China in my mind. My favorite books have always been those of far-off lands. The Middle East shimmered in Durrell’s “The Alexandria Quartet,” and while I didn’t necessarily understand Egypt any more precisely after reading all four volumes, that exotic landscape imprinted itself upon my teenage mind. Conrad’s “Heart of Darkness,” Maugham’s “Painted Veil” and Naipaul’s “A Bend in the River,” each revealed colonialism’s inherent flaws through the trials of unforgettable characters. These books gave me a first glimpse that there were countries resistant to Western understanding and that any presumption otherwise was an act of supreme hubris inevitably ending in the white man’s deserved downfall. More at New York Times

Tuesday, December 10, 2013

Why Ikea Encourages Chinese to Make Its Stores Their Own

As a PR event, Ikea hosted a wedding for three couples in its Nanjing store.
Courtesy of Ikea China/Yu Studio
Visit an Ikea in China and you'll see people getting comfortable -- very comfortable. They're dozing on Malm beds and curling up on Karlstad sofas. It's as if they're trying on a new life: one that comes with European-style furniture.
 
As a PR event, Ikea hosted a wedding for three couples in its Nanjing store. 
 
In Western countries, couples in Ikea stores might be spotted bickering over what bookshelf to buy, but in China the cheery, modern showrooms spark dreams of domestic bliss. One Chinese Ikea even hosted a trio of weddings.

The Swedish retailer, in fact, elicits surprising reactions here. Ikea is proof that in China luxury labels aren't the only aspirational brands, said Camilla Hammar, Ikea China's marketing director. "If you compare [Chinese consumers] with Europeans, people here still believe that tomorrow is going to be better than today," she said. For Ikea, the question then is: "How do you tap into that and make an emotional connection to your brand?"

The company had a slow start at first after entering the market 15 years ago. But it lowered prices by about half since 2000 with more local sourcing. It also learned what didn't work: Chinese-inspired designs, for example. Consumers wanted Ikea's modern European look.

Now Ikea has 14 stores in China and plans to add three a year until 2020.

Ikea China says sales were up 17% year over year to $1 billion in the year ending in August 2013. Meanwhile, competitors have struggled: Home Depot closed all its Chinese big-box stores last year.

Camilla Hammar, marketing director, Ikea China
Camilla Hammar, marketing director, Ikea China 
Before joining Ikea in 2006, Swedish-born Ms. Hammar was the marketing director at Shanghai Tang in Hong Kong. Ad Age caught up with her in Shanghai to ask about in-store nuptials and customer catnaps. The interview has been lightly edited.

Ad Age: When you walk into an Ikea in China, you see people dozing on the beds. People take their kids there to play with the toys. What do you do about it?
Camilla Hammar: It's one of our strengths -- that people actually come closer to the [product] range and try it. So we actually welcome that.
Ad Age: What's the craziest thing you've heard of?
Ms. Hammar: People literally getting into the beds, taking off their shoes, getting under the covers. Not just one person, but sometimes as a couple or with a child.
Ad Age: Sounds like they get pretty personal with your products. How do you tap into that with your marketing?
Ms. Hammar: We've realized the store experience in China is very different [than in other markets]. It tends to initiate very romantic feelings. The first time some couples start talking about getting married is in our showrooms. So that's something we've tapped into.
Camilla Hammar, marketing director, Ikea China
We have had weddings in our store in Nanjing. We did that as a PR event. It was a wedding with three couples, and we set it all up in a Swedish style. I was there as one of the witnesses. My daughter, who is blonde with curly hair, was the flower girl. We served Swedish food.
If you want to read more,please go to Ad Age

Friday, August 02, 2013

Too familiar -Nivea's Troubled Image in China

German cosmetics brand battles boring image
Last August, German skincare label Nivea announced that Rihanna would no longer serve as the public face of the brand, dropping the singer only a year after signing her to endorse its products.

As Stefan Heidenreich, incoming chief executive at Beiersdorf which owns the Nivea brand, then put it, the Barbadian pop star had developed “a no-go” reputation.

“I do not understand how Nivea can be brought into association with Rihanna… Nivea stands for trust, family and reliability,” he added, rather austerely.

A look at a few of Rihanna’s Nivea ads may help to shed light on the matter. In one commercial a family is seen moisturising with Nivea lotion while Rihanna’s sultry hit California King Bed plays in the background. The original pop video for the song featured the star in lingerie, writhing in bed with a male visitor. Not quite the association that Herr Heidenreich has in mind, perhaps.

But in the Chinese market, Nivea might benefit from a slightly racier image. Growth there has been slowing, with sales last year up by 11%, less than in earlier years.

“The good old days of making easy money are long-gone,” Nivea’s newly appointed general manager in China, Pan Yufeng, told 21CN Business Herald.

Perhaps that’s not so surprising for a brand that has been in China for almost a century, arriving long before competitors like L’Oreal and P&G. The German firm sent its sales representatives from Hamburg to sell its products as early as 1914. But the fact that it was such an early player in the market can mean that Nivea struggles to excite some of China’s local consumers. Like many German consumer brands, says Pan, the problem hasn’t been a lack of brand recognition. The real challenge is that some shoppers have found the brand “boring”, Pan admits.

At present, China contributes about 5% of Beiersdorf’s revenue. But it wants China to be a larger part of its global business: in five years, the goal is for the percentage to reach 10%.

To achieve that target, Nivea has its sights squarely set on men’s skincare and to generate more of the ‘cool’ factor it has hired Taiwanese actor Ke Zhendong as the spokesperson for its men’s skincare line. The move was designed to appeal to a younger demographic, although Pan admits it was controversial at head office, with his German bosses reluctant to sign up new celebrity endorsers after their recent experience of parting company with the anything-but-boring Rihanna.

If you want to learn more, please go to Week in China.

Monday, July 01, 2013

Visual Interpreter of Chinese Culture


Recently, I am reading a book titled "Chip Kidd", and unexpectedly found a British artist who has created fabulous book covers for Penguin China. Here are some of them.

Austen’s Pride and Prejudice:
Chickens occasionally appear in Chinese ink painting, and I think the birds themselves have a certain arrogant, disgruntled look about them so….

 Kafka’s Metamorphosis:
This is a longhorn beetle, which I found in my garden. I’ve never seen a bug like it in the UK, so for me it is a very “Chinese” beetle. The Characters on it’s wing case spell out the book title.
Orwell’s 1984:
Taking 1984 to be a hell on earth, with Big Brother as a Chinese devil….

 Melville’s Moby Dick:
I have another version of this which looks more “Chinese”, the calligraphy making up the whales tale. Unfortunately that image was too dark for the series, so we’ve got…

 If you want to learn more about Jason Pym, please go to his blog.