Who's Afraid of the Big Bad Dragon

The secrets behind China’s extraordinary educational system – good, bad, and ugly Chinese students’ consistently stunning performance on the international PISA exams— where they outscore students of all other nations in math, reading, and science—have positioned China as a world education leader. American educators and pundits have declared this a “Sputnik Moment,” saying that we must learn from China’s education system in order to maintain our status as an education leader and global superpower.

Indeed, many of the reforms taking hold in United States schools, such as a greater emphasis on standardized testing and the increasing importance of core subjects like reading and math, echo the Chinese system. We’re following in China’s footsteps—but is this the direction we should take?

Who’s Afraid of the Big Bad Dragon? by award-winning writer Yong Zhao offers an entertaining, provocative insider’s account of the Chinese school system, revealing the secrets that make it both “the best and worst” in the world. Born and raised in China’s Sichuan province and a teacher in China for many years, Zhao has a unique perspective on Chinese culture and education. He explains in vivid detail how China turns out the world’s highest-achieving students in reading, math, and science—yet by all accounts Chinese educators, parents, and political leaders hate the system and long to send their kids to western schools. Filled with fascinating stories and compelling data, Who’s Afraid of the Big Bad Dragon? offers a nuanced and sobering tour of education in China.

• Learn how China is able to turn out the world’s highest achieving students in math, science, and reading

•  Discover why, despite these amazing test scores, Chinese parents, teachers, and political leaders are desperate to leave behind their educational system

• Discover how current reforms in the U.S. parallel the classic Chinese system, and how this could help (or hurt) our students’ prospects

Who's Afraid of the Big Bad Dragon: Why China Has the Best (and Worst) Education System in the World  by Yong Zhao
Hardcover: 272 pages
Publisher: Jossey-Bass; 1 edition (September 15, 2014)

This Man Wants to Clothe the Planet

TADASHI YANAI, FOUNDER OF THE GLOBAL clothing retailer Uniqlo, is on the other end of a videoconference screen. From his Tokyo office, Yanai-san speaks enthusiastically about Uniqlo's innovative fabrics. "Americans believe cotton is best," he says, "but we've invented new fabrics that will change your lifestyle." First, Yanai marvels over Heattech, a proprietary warmth-generating Uniqlo cloth developed in partnership with the Japanese company that provides carbon-fiber for Boeing 787 Dreamliners. Next, he boasts that Airism, Uniqlo's cooling fabric, is "so light you don't even know you're wearing it. It is the number-one must-buy product for summer."

I ask if he wears it on steamy Tokyo workdays. He smiles broadly and, at that moment, the richest man in Japan unbuttons his shirt to show me his Uniqlo underwear.

Yanai is refreshingly open about his goals these days: making Uniqlo the number-one apparel retailer in the world. His target—$50 billion in yearly revenue by 2020—will require whiplash gains above Uniqlo's current revenue of $12 billion, driving the company ahead of front-runners Inditex (which owns Zara), H&M and Gap. This swaggering ambition might ring hollow if Yanai hadn't already turned heads among apparel-industry cognoscenti. He established a beachhead in the American market, opening three attention-getting stores in New York City—including a gargantuan flagship on Fifth Avenue, the second-biggest store in the Uniqlo empire. He lured designer Jil Sander out of retirement for a wildly successful multi-season collaboration. And then there's the retail environment: Yanai's scripted sales techniques and sleek spaces are studied by Uniqlo managers in Japan before being spread to markets around the globe.

Uniqlo will open two new U.S. stores this fall—in San Francisco and New Jersey—while also launching an e-commerce site. The company hopes to add "hundreds and hundreds" of stores here, from coast to coast, at a rate of 20 to 30 a year. In short, Uniqlo is vowing to beat Gap at its own game, clothing all of America in basics at affordable prices. Can a brand rooted in Japan—one employing a distinctly minimalist aesthetic—become a mainstream U.S. retail force, invading malls in the Midwest and in Sunbelt suburbs?

Yanai thinks it can, largely because he sees zero difference between shoppers in Manhattan and in Milwaukee. In this sense, he draws inspiration from a noted American minimalist: Steve Jobs, another retail entrepreneur who had boundless confidence and a knack for turning simplicity into chic. It's become almost cliché to compare successful emerging brands to Apple, or to equate an iconoclastic business leader to Jobs. But this is precisely how Yanai views his mission and himself. To him, Uniqlo is less like other clothing companies and more like Jobs's high-tech corporate temple: on a constant quest for innovation, guided by a holistic vision that aims to do much more than simply move merchandise. Read the whole story at WSJ