|Ben Fu, illustrated for Week in China|
Penfolds is facing off with an individual named Li Daozhi, although Treasury Estates says it “is confident it is the lawful owner of the trademark for Ben Fu (奔富) in China” and that its initial legal challenge was successful. However, Li has subsequently appealed against the court’s decision.
Last August a Chinese court ordered French winemaker Castel to pay Rmb33.73 million ($5.43 million) to Li after a similar dispute. Castel has since abandoned its former Chinese name. After winning the case, Li said he wasn’t interested in the cash. His aim? To stop “trademark infringement” from those who “want to make money through copying famous brands”…
/from Week in China/