Monday, February 25, 2019

'Amazon Coat' Hits Jackpot in U.S.

Arielle Noa Charnas/Instagram
It never entered Chiu's mind that his Orolay puffer jacket became a huge hit, celebrated as "Amazon Coat" in the U.S. And held up as a budding rival to premium brand Canada Goose.

Using duck down sourced from China’s Hebei and Anhui provinces, the polyester coats are priced between $80 and $139. By contrast, Canada Goose jackets start from about $575 in the United States. 


He estimates his firm made $5 million in sales last month and expects to bring in $30-$40 million this year. U.S. sales - almost all of which are sold through Amazon.com Inc - account for 70 percent of total revenue.

Orolay’s success is, however, not just a tale of competitive pricing and a design that found favor with U.S. consumers. Read More at Yahoo! and People.
 

1 comment:

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